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From there, it’s just a matter of testing out your content. Do some A/B testing, try one type of content one week and try something else the week after. Find out what works best, and really get to know your audience. The best way to get started is to do some research on hashtags (don’t worry, we’re going to dig deep into hashtags further on in this article).
Everything from their products ("#IPA") to different local communities ("#SDbeer") and the upcoming event they’re celebrating ("#IndependenceDay"). While being relevant to the launch of this new product line at the same time. But Instagram is excellent at generating both top of the funnel brand awareness and building loyalty with those already drinking the Kool-Aid. You don’t need to be a huge, well-known brand (as Stone vs. Budweiser has shown). But again, the engagement (compared with Stone’s) is abysmal.